SQL Server Cost & Performance — A Fireside Chat with Pinal Dave

Watch SQL Server authority Pinal Dave and best-selling author Ben DeBow discuss the evolving role of the DBA and why the cost and performance of SQL Server now sit together.

Recording

Ben and Pinal explore why database professionals must prioritize the cost efficiency of their code and infrastructure. They discuss the financial impact of slow code, the challenge of maintaining legacy systems, and the increasing pressure to reduce cloud costs while ensuring long-term performance.

Key Topics Covered

  • Executive Spotlight: Hear from Ben DeBow, CEO of Fortified and author of End of Abundance in Tech, as he sets the stage with key insights into database management's future.
  • Cost-Aware SQL Server Management: Pinal Dave leads the conversation on how putting a dollar cost on performance is reshaping SQL Server management. Learn how to tackle slow code, reduce cloud costs, and address legacy systems.
  • Q&A Session: Watch the interactive segment where Pinal and Ben answered audience questions, offering practical advice on optimizing database performance and controlling costs.

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If you’d like to check out WISdom — SQL Server performance monitoring with FinOps built in, made for database professionals — take a quick look here.

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About Our Spotlight

Ben DeBow | Founder and CEO of Fortified | Author of End of Abundance in Tech

Ben DeBow is a business leader, author, and innovator, dedicated to transforming how companies view and manage their technology investments.

As the founder and CEO of Fortified, the FinOps platform for SQL Server, Ben is leading the shift from an era of abundance to one of efficiency. His mission is to challenge the traditional mindset of solving tech problems by continually adding more resources. Instead, Ben and his team are building tools that enable businesses to prioritize the health, efficiency, and financial impact of their technology investments. Through his leadership and innovation, companies are cutting unnecessary costs, improving system performance, and gaining actionable insights to make smarter, more strategic decisions about their technology infrastructure.

Ben DeBow

About Ben's Book

End of Abundance in Tech: How IT Leaders Can Find Efficiencies to Drive Business Value

Ben DeBow has written End of Abundance in Tech: How IT Leaders Can Find Efficiencies to Drive Business Value to help CDOs, CIOs, CTOs, and even CFOs understand what a healthy technology system looks like. Healthier systems lead to more efficient and productive use of server resources, optimized client costs, enhanced system reliability, and stability.

Shaking up the status quo, DeBow’s book makes troubleshooting technology inefficiencies at the enterprise level accessible, while providing scalable solution for tech leaders who already feel like they are operating at the upper limits of what’s possible.

About Our Host

Pinal Dave | SQL Server Performance Tuning Expert | Specialist at SQLAuthority.com

Pinal is an expert in SQL Server Performance Tuning and an independent consultant. He has authored 12 SQL Server database books and 69 Pluralsight courses and has written over 4,500 articles on database technology on his blog, sqlauthority.com.

Along with 16+ years of hands-on experience, he holds a Masters of Science degree and a number of database certifications.