Where to Find Us
We’re out sharing what we know about databases: speaking on conference stages, hosting webinars, and meeting teams at our booth. Come find us in person, or catch a session on demand.
Webcasts, Podcasts & Fireside Chats
Recorded
Ben DeBow on Data Planet
Ben joins Data Planet to discuss FinOps for Data, technology cost attribution, and how organizations can uncover hidden waste by understanding costs at the workload and data level.
Recorded
AI Is Building Apps. Who’s Paying the Cloud Bill?
Ben joins FinOps Weekly to discuss how AI-generated applications are driving unexpected SQL Server and cloud costs. Learn why database cost governance is becoming essential for controlling technology spend.
Recorded
FinOps and BBQ with Amy & Michael
In this Modern Ops Unfiltered with Amy and Michael episode, Ben discusses how FinOps is evolving beyond infrastructure to include database workloads, code, and AI — and why an efficiency-first mindset is essential for controlling SQL Server and cloud costs.
Recorded
The Future of FinOps: Engineering, Applications & Cloud Cost
Ben joins Michael Stephenson to explore how FinOps is moving beyond cloud cost reporting to the application layer — where engineering accountability, database workload optimization, and application budgets drive real cloud and SQL Server efficiency.
Recorded
SQL Server Cost & Performance — A Fireside Chat with Pinal Dave
Watch industry veterans Pinal Dave and best-selling author Ben as they discuss the evolving role of Database Professionals and why the cost and performance of SQL Server now sit together.
Conferences & Summits
October 15 at 2pm ET
The SQL Server DBA in the Age of AI
Join Ben DeBow and Jeff Garbus, owner of Soaring Eagle Consulting, for a practical roundtable on what the shift to AI means for SQL Server DBAs. We’ll explore the levels of automation, from AI assistance to supervised execution and greater autonomy, and how to decide which tasks to delegate, which to oversee, and which require a human in control.
November 9-11, 2026
PASS Summit 2026
Fortified will be at PASS Summit 2026 in Seattle on November 9-11. Stop by to connect with our team and see how WISdom helps SQL Server teams monitor, optimize, and manage the cost of their database estates.
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