Turning Cost Transparency into Business Value
Ben will be speaking at PASS Data Community Summit 2026 in Seattle, sharing his insights on the evolving world of data management and database technology.
Events
Where to find us
We’re out sharing what we know about databases: speaking on conference stages, hosting webinars, and meeting teams at our booth. Come find us in person, or catch a session on demand.
Conferences and live events
Coming up
PASS Summit 2026
Fortified will be at PASS Summit 2026 in Seattle on November 9-11. Stop by to connect with our team and see how WISdom helps SQL Server teams monitor, optimize, and manage the cost of their database estates.
Gartner Data and Analytics Summit 2027
Join Fortified in Orlando, March 8-10, 2027, at Gartner Data and Analytics Summit. Visit our booth to explore smarter ways to optimize database performance, reduce costs, and modernize your data infrastructure.
On demand
Recorded webcasts, podcasts and fireside chats
Ben DeBow on Data Planet
Ben joins Data Planet to discuss FinOps for Data, technology cost attribution, and how organizations can uncover hidden waste by understanding costs at the workload and data level.
AI Is Building Apps. Who’s Paying the Cloud Bill?
Ben joins FinOps Weekly to discuss how AI-generated applications are driving unexpected SQL Server and cloud costs. Learn why database cost governance is becoming essential for controlling technology spend.
FinOps and BBQ with Amy and Michael
In this Modern Ops Unfiltered with Amy and Michael episode, Ben discusses how FinOps is evolving beyond infrastructure to include database workloads, code, and AI, and why an efficiency-first mindset is essential for controlling SQL Server and cloud costs.
The Future of FinOps: Engineering, Applications and Cloud Cost
Ben joins Michael Stephenson to explore how FinOps is moving beyond cloud cost reporting to the application layer, where engineering accountability, database workload optimization, and application budgets drive real cloud and SQL Server efficiency.
SQL Server Cost and Performance: A Fireside Chat with Pinal Dave
Watch industry veterans Pinal Dave and best-selling author Ben as they discuss the evolving role of Database Professionals and why the cost and performance of SQL Server now sit together.
How CFOs Can Slash IT Waste and Maximize ROI
Ben joins Paul Barnhurst and Glenn Hopper on Future Finance to discuss how businesses can optimize their database and technology spend.
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